Search Engine Marketing
Let me tell you a story so that you understand the importance of search engine marketing. I stay in Al Warqa in Dubai, and I happened to pass by a restaurant. I was not aware of that restaurant until I saw it. Out of curiosity, I went there and found out that it was a year old in Al Warqa but doesn’t have a digital presence apart from google maps. That too some local guide added their location and details. Clearly, it states that you need to exist loud for your survival. Rents are on the higher side not only for residential but also for commercial property.
No suspense, I am talking about Bombay Corner Food Restaurant in Al Warqa 1. They have amazing Bombay chat and spicy foods. Before getting started do not confuse between Search Engine Marketing and Social Media Marketing.
For existing out loud you can either hire a professional or learn yourself about Digital Marketing .
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What is SEM or search engine marketing?
SEM or search engine marketing is basically targetting the relevant audience with your specific keywords. It plays a vital role in this competitive market. There are people you don’t know much about the strategies and end up using a huge amount of money. Improper keywords lead to poor click-through rates.
Search engine marketing (SEM) is a form of digital marketing that involves paid advertising for the promotion of your service and products. Undoubtedly it helps in increasing visibility in search engine results pages (SERPs).
Results are based on your strategy of using proper keywords. In addition to these, demographics and other parameters need to be considered. You can learn about your competition and plan your keywords on a simple tool below for free
Top 5 reasons why SEM is important
- It gives you a more and new audience
- SEM increase brand awareness
- Very useful for local marketing
- It generates a quick result
- SEM takes you to be on the top search results
SEM Gets you more audience :
Search engine marketing can get you more audience on your website. However, traffic may or may not remain consistent. Based on your design and layouts your website can get consistent traffic. Every business wants consistent web traffic to maintain visibility and sales. If you are not getting enough traffic you can improve your website speed to start with.
SEM increase brand awareness
Not only SEM is a bottom-funnel marketing channel but it also supports brand awareness. Search ads can increase brand awareness to new audiences and get more engagements. If the ads donโt receive clicks but can be seen by the audience or the ads can clearly visible to the top of the search result. This is basically called an impression. Users see your ads but don’t click on it, but next time he can search your name directly.
Related Post – How to Generate Leads from Facebook ?
SEM is very useful for local marketing
Search engine marketing will help local businesses to get more visitors to their shop or their workplace. If you have an online food delivery business in your city and you want more & more visitors to your website then SEM will help you to get more audience. Without a doubt, you need to use proper keywords. For instance, if I am hungry I will search for ” restaurants in Al Warqa ” and it will give relevant results. It will not show me the restaurant present in Mumbai. If it shows me the restaurant from Mumbai it mains the advertiser is not using proper strategy and keywords. Try SEMrush for free and see the difference.
SEM generates an immediate result
SEM will make quick and gives you immediate results. Certain criteria need to be maintained for running an ad. Other organic methods such as Search Engine Optimization will take a long time to get website traffic than SEM. Hence, SEM is used for immediate results. In fact, it should be used in the beginning at the time of the launch of your product and services.
Be on the top search results
SEM can take you to the top on search in the search result. Paid advertising campaigns appear first in search engine results. Thus most of the brands are using SEM to be on the top of search results. I also run campaigns for my site to get traffic and play around with the keywords. First I am sorry that I cannot reveal more secrets and second do not tell anyone that I use SEMrush for my keywords.
5 Comments
Cristina Petrini · June 21, 2020 at 7:57 am
Interesting article about something I didn’t know but which apparently is incredibly useful for your brand!
Marcin · June 22, 2020 at 7:50 am
I really like this post. Do you think that SEM will totaly replace SEO? Nowadays we have a lot of businesses trying to reach the top positions. And this is impossible for eveyrbody to be in the top 10. SEO is more difficult everyday. It is not only about website optimization but mostly it is about user positive experience. Next year Google will change their algorithm. You may like my post:
Konstantina · July 13, 2020 at 11:56 am
Thank you for sharing this insightful article. I am currently at college styding Marketing managment and let me tell you, I couldn’t agree more with you. I had no idea how important it was till very recently. There are so many amazing ways to boost your brand online, it’s so fascinating!
Marta Skeledลพija · July 14, 2020 at 8:37 am
Very intresting and full of informations post. I have no idea about SEM.
Ankana · July 14, 2020 at 8:55 am
good post speaking about the importance of SEM and how that helps to rank it higher on search engines such as google. This is a good post for bloggers and website developers while writing content.
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