Click-Through Rate
As a blogger, my concern was to ensure I create unique content and acquire a new audience. Since I own a domain I registered in the search console and after reviewing the results, I came to know about the Click-Through rate. If you are an entrepreneur or blogger you need to check out if you are blogging the right way and familiar with the terms such as SEO, Web 2.0 or Backlinks, Guest Posting, Page Speed, and of course Click-Through Rate.
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What is Click-Through Rate?
In Digital Marketing, CTR stands for click-through rate: a metric that measures the number of clicks advertisers receive on their ads per number of impressions. Achieving a high CTR is essential to your PPC success because it directly affects both your Quality Score and how much you pay every time someone clicks your search ad. Are your click-through rates holding you back, or are they high enough? Also, try to avoid these mistakes while blogging.
(Total Clicks on post) / (Total Impressions) = Click Through Rate
Why Do Click-Through Rates Matter?
Click-through rate is important to your account because it directly effects your Quality Score. Generally the higher the CTR the more effective the marketing campaign has been at bringing people to a website. Click-Through Rate is the most commonly used term to describe the efficacy of an advert.
Google AdWords and other search marketing platforms offer pricing discounts for ads that offer high relevance (read: make searchers happy). One means for doing this is to offer higher Quality Scores to ads with high AdWords click-through rates:
1. High click-through rates lead to high-Quality Scores.
2. High-Quality Scores allow you to improve or maintain ad position for lower costs.
If you are advertising on relevant queries, achieving a high click-through rate means that you are driving the highest possible number of people to your offering.
Click-Through Rates vary from campaign to campaign, and even from keyword to keyword. Everything involved in the way your ad is displayed plays a part, from your ad copy to the ad’s ranking on the results page
How to Boost your Click-Through Rate?
Click on the below image to check the competition keyword to understand it in a better way.
You can try SEMrush for keyword research for free in order to identify the right ad words for your campaign.
On SEMrush you will see the complete details of each website and keywords, and their ad spent. Then all you have to do is, use that keywords or queries and use them in your Title & Description. Your title should be at the top and the description is a small explanation about the topic. By this description, the user will have an idea about your post.
When you put the desired keyword selected from SEMrush, more user will likely to click on them, which can hike your Click Through Rate. Apart from this try to add a catchy tagline. When you add such a catchy tag, more people are likely to click on them, which will surely boost your Click Through Rate.
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1 Comment
Nyxie · June 10, 2020 at 9:18 am
Thank you for the advice! It’s much needed for me at the moment as my click-through rate has been quite low.
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