How To Advertise on Snapchat
I am very excited about my new topic on how to post an advertisement on Snapchat. After Instagram and Facebook, Snapchat is indeed one of the fastest-growing Web 2.0 social media. A Web 2.0 social media is a two-way platform where users not only get information but submit ideas. Snapchat is undoubtedly an instant visual messaging social media application. Undoubtedly it has evolved now into a combination of multimedia messaging and content platform.
Related Article – How To Advertise On Instagram
Related Article– How To Advertise On Facebook.
History about Snapchat
Reggie Brown. Evan Spiegel and Bobby Murphy worked together on this application and launched an app called Picaboo on the IOS platform in July 2011. It should be noted that months after Reggie Brown was out stated by the company. Subsequently, after fine-tuning it for usability and technical aspects the app was released as Snapchat in September 2011.
Yes, you read it right, it was first launched on the IOS platform only. Snapchat was released on October 29, 2012, on the Android platform. Snapchat now has more than 200 million monthly active users, many of them are youth and it is getting popular among teenagers. Moreover, it is well known for its advance AR( Augmented Reality) filters. It is estimated that over the next four years, Snapchat to gain 1.2 million new teen users stated by eMarketers.
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Types Of Advertisement on Snapchat
Advertisers can reach Snapchat’s users through different ad placements and sponsorships. The majority of advertising offerings are currently only available to bigger advertisers with considerable budgets. But one ad type, the On-Demand Geofilter, is bookable through self-service.
- Website Visits
- Promote Local Place
- Calls & Texts
- App Installs
- App Visits.
Without a doubt, all of the social media apps are very identical when it comes to advertisements. But it is wise to understand your target audience and convert them into customers. For instance, most of the audience is on Facebook alone and doesn’t use Snapchat at all. While some are bored with Facebook and indeed started using Snapchat. So advertising on different social media can yield different results. Hence, Digital Marketing requires the right approach. In addition to this, I recommend using SEMrush for understanding the competition.
Top Snap Only
These ads display a single piece of content on the top of users’ feeds. Top snap is static and can be run as images, GIFs, or videos. You can’t add clickable hyperlinks to these ads. Although you can show specific URLs as copy on your ad visuals. These ads are ideal for promoting events, sales, or other one-off activities.
Video content
Video content ads are ideal for bringing attention of your audience. You can try to put longer forms of content in this type of ads. You can include a Call to Action with these types of ads.
Website Link
Website link can be enabled in your ad for traffic. Not only user can swipe up on your ad but also they can land on to the targeted page. User can also link it to their app installation.
Sponsored Geofilters
Undoubtedly advertisers can create geofilters, based on where they are physically located. Clearly geofilter is a graphic overlay that Snapchatters can place on their snaps.
On-Demand Geofilters
These are designed to be used in a localized area for a short period. For instance , during any national event or local matches sponsors can create geofilters.
How To Advertise On Snapchat
It is very simple and easy to Advertise on Snapchat. You need to login to your Business Manager Account and select the objective. Not only it is easy but it is a very responsive and lively advertisement on Snapchat.
Steps To Advertise :
1.Create a new campaign
2. Choose your audience (geographically and demographically), and set your budget
3.Create your ads
4. Follow how your ads perform
Creating a new campaign is based on your objectives. Snapchat Advertisement offers Awareness, Considerations, and Conversions. You can check out the related articles for advertisements on Instagram and Facebook for understanding it in detail. Last but not the least it can offer your instant advertisement as well.
Conclusion
Without a doubt, Snapchat is a highly efficient tool to target the youth for promoting your product. Also,reaching on the right path may take some time as competition is high. Understand the behavior of your audience before running any campaign. not Before planning any campaign not only the budget needs to be considered but also the duration is also important. Get in touch with me for an Advertisement on Snapchat.
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